Meet your new AI digital marketing agent
Roadway’s AI Coworkers let you deploy specialized agents for digital, SEO, influencer, and performance marketing—so you can automate busywork and scale revenue faster.

Trusted by the best growth marketing teams





























How AI agents are changing digital marketing
Digital marketing is no longer just campaigns and reporting—it’s a constant cycle of analyzing data, optimizing budgets, and launching new experiments. The problem? Most teams spend more time buried in busywork than actually driving results. Pulling reports from ad platforms, stitching data from CRMs, and reconciling attribution models eats up hours that could be spent on strategy.
That’s why leading teams are adopting AI digital marketing agents. Startups use them to automate the repetitive work of campaign management and reporting. Agencies rely on them to scale execution across multiple clients without burning out staff. Enterprises deploy them to unify digital marketing data across channels, turning noise into clear insights that fuel growth.
Why teams are making the switch:
Automate the busywork
AI agents take on manual reporting, optimization, and attribution tasks.
Faster clarity
Always-on analysis shows which digital marketing efforts are really driving revenue.
Smarter scale
Run more campaigns across more channels—without ballooning headcount.
AI digital marketing agents don’t just save time. They transform how teams work—freeing marketers from the grind of busywork so they can focus on strategy, creativity, and growth.
The first AI that multiplies marketing impact
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period