Connect affiliate performance to revenue, without the guesswork
Affiliate programs are one of the fastest-growing acquisition channels, but most teams struggle to prove ROI. Roadway ties clicks, referrals, and partner activity directly to revenue, so you know which affiliates drive real growth—and which don’t.
Trusted by the best growth marketing teams
What is affiliate attribution modeling?
Affiliate attribution modeling is the process of connecting affiliate touchpoints—clicks, links, and referrals—to business outcomes like revenue. Instead of measuring only last-click sales or payouts, attribution shows how affiliates influence the customer journey across multiple touchpoints.
Traditional affiliate reporting is limited: it tells you which affiliate got the final click, but ignores partners who created demand earlier in the funnel. That means commissions are misallocated, budgets are wasted, and high-value affiliates don’t get the credit they deserve.
Done right, affiliate attribution answers:
Which affiliates are generating real revenue?
Connect affiliate clicks and referrals directly to closed-won deals, not just transactions.
Which partners bring in the highest-value customers?
See which affiliates drive buyers with the highest revenue contribution or long-term value.
Where should I scale or reduce affiliate spend?
Spot underperforming affiliates and reinvest in the ones that deliver consistent revenue growth.
When you can answer these questions, affiliate marketing becomes measurable, scalable, and revenue-focused—turning partnerships into a predictable growth engine.
Take control of affiliate growth with better attribution
Most affiliate programs are optimized for clicks and last-touch credit, but that’s not enough. Growth teams need attribution that measures affiliate ROI across the full funnel. Roadway delivers affiliate attribution that’s transparent, customizable, and revenue-based.
Full-funnel, warehouse-native attribution
Connect affiliate clicks and referrals all the way to revenue, giving you a complete view of partner impact.
AI-powered insights
Identify wasted commission spend, surface high-performing affiliates, and highlight opportunities to grow partner revenue.
Custom affiliate attribution models
Apply multi-touch frameworks, custom windows, and flexible weighting to give affiliates fair credit across the customer journey.
The result is attribution that turns affiliate programs into a predictable, scalable revenue channel—built on clarity instead of guesswork.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
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Frequently asked questions
How does Roadway help with affiliate attribution?
Roadway ties affiliate clicks, referrals, and partner activity to actual downstream revenue—not just transactions or payouts. It gives you partner-level visibility across all affiliates, showing which partners bring in high-value customers, which referrals lead to closed-won deals, and which relationships are underperforming. Roadway then flags opportunities to adjust commission structures, pause low-impact partners, or reinvest in affiliates that consistently generate growth.
How flexible is Roadway when it comes to affiliate attribution models?
Roadway supports both standard affiliate attribution models (first-click, last-click, linear, position-based) and fully custom logic. You can define custom commission windows, assign different weights to discovery vs. closing affiliates, and build multi-touch affiliate models that mirror how your buyers actually convert. Whether you run a direct-to-consumer program, B2B affiliate network, or hybrid structure, Roadway adapts to your growth strategy.
Does Roadway require a data team to set up and maintain?
No. Roadway is designed to be marketer-friendly from day one. Once connected to your CRM or warehouse, Roadway automatically ingests affiliate performance data, applies prebuilt attribution models, and adds AI-powered insights. You’ll have affiliate revenue reporting live in hours—not weeks—without needing engineering, manual tagging, or SQL queries.
Is Roadway only suitable for smaller affiliate programs, or can enterprise teams use it too?
Both. For early-stage affiliate programs, Roadway provides fast setup and out-of-the-box insights that prove ROI and help secure more partner investment. For scaling companies, Roadway delivers granular partner-level visibility, helping you find the affiliates that deliver the highest revenue lift. And for enterprises, Roadway integrates with complex data stacks, uncovering under-attributed affiliate revenue and ensuring commission spend is allocated fairly and effectively.
How fast can I see affiliate attribution results with Roadway?
Roadway delivers insights the same day you connect. Its warehouse-native architecture ingests affiliate data, auto-maps partners and clicks, and spins up dashboards within hours. You’ll get immediate visibility into which affiliates are driving revenue, which partners waste commission spend, and how to reallocate investment across your affiliate network—without weeks of setup or manual reporting.