Monitor website visitors from Twitter campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track website visitors across Twitter campaigns
Roadway, along with various analytics solutions, assists you in grasping which marketing campaigns drive essential metrics, such as website traffic, through platforms like Twitter. What sets Roadway apart is its ability to automate the labor-intensive tasks. Rather than having to piece together data from advertising platforms, spreadsheets, and different dashboards manually, Roadway’s AI-driven tools evaluate your performance metrics in real-time—highlighting successful elements, pinpointing areas that need improvement, and indicating where to direct your efforts next.
Roadway is built for organizations seeking straightforward clarity without unnecessary complication. Our platform unifies your expenditure, engagement metrics, and revenue streams into a single, intuitive workspace, providing real-time tracking of performance fluctuations. As trends evolve—such as a surge in conversions or a dip in efficiency—our AI-powered assistants automatically highlight critical insights, empowering teams to respond swiftly and drive sustained growth.
Through automated visitor insights, Roadway streamlines the reporting process for marketers, allowing more time to focus on strategic optimization. Whether expanding your Twitter advertising efforts or managing comprehensive multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

