Monitor website visitors from TikTok campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track website visitors across TikTok campaigns

Both Roadway and various analytics platforms assist you in grasping how your campaigns influence crucial metrics, such as website traffic, across platforms including TikTok. However, Roadway stands out by automating the more labor-intensive aspects of this process. Rather than manually integrating information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI tools evaluate your performance data in real-time—pinpointing successful strategies, highlighting areas that need improvement, and suggesting where to direct your efforts next.

Roadway is crafted for teams seeking clear insights without unnecessary complication. Our platform unifies spending, engagement, and revenue metrics into a single, streamlined workspace, providing ongoing oversight for any shifts in performance. When fluctuations happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.

Through automating the evaluation of website traffic, Roadway minimizes the hours marketers dedicate to reporting and maximizes their focus on optimization. Whether you're expanding TikTok advertising efforts or managing comprehensive multi-channel growth initiatives, Roadway simplifies the process of identifying key performance drivers and accelerates outcomes with minimal manual work.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."