Monitor website visitors from organic search campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track website visitors across organic search campaigns

Both Roadway and various analytics platforms assist in comprehending which campaigns are influencing essential metrics, such as website traffic, across different channels like organic search. However, Roadway stands out by automating the more labor-intensive tasks. Rather than manually combining data from advertising platforms, spreadsheets, and dashboards, Roadway's AI assistants evaluate your performance data in real-time—pinpointing successful strategies, highlighting areas that need improvement, and suggesting where to direct your efforts next.

Roadway is built for teams seeking straightforward insights without unnecessary complication. It unifies your spend, engagement, and revenue data into a single platform, providing clear visibility and ongoing performance tracking. Whenever fluctuations happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.

By streamlining the evaluation of website visitors through automation, Roadway minimizes the reporting workload for marketers, allowing more focus on optimization efforts. Whether you're expanding organic search initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and boosting outcomes with minimal manual intervention.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."