Monitor website visitors from influencer marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track website visitors across influencer marketing campaigns
Roadway, along with various analytics platforms, assists you in tracking which campaigns are driving essential metrics, such as website traffic, through various channels, including influencer marketing. What sets Roadway apart is its ability to automate the more labor-intensive tasks. Rather than requiring you to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-driven assistants evaluate your performance data automatically. This allows them to pinpoint successful strategies, highlight areas that need improvement, and suggest where to direct your efforts next.
Roadway is crafted for organizations seeking straightforward insight without unnecessary complication. It unifies your spend, engagement, and revenue data within a single platform, providing clear visibility and ongoing tracking of performance trends. Whenever there’s a shift—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically identify and highlight key insights, empowering teams to respond swiftly and accelerate growth.
By streamlining the process of analyzing website traffic, Roadway helps marketers save valuable time on reporting and dedicate more effort to optimization. Whether you're expanding influencer marketing initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the way you identify key drivers of success, enabling faster results with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period