Monitor website visitors from digital marketing campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track website visitors across digital marketing campaigns

Roadway, along with various analytics tools, assists you in comprehending which campaigns are driving essential metrics, such as website traffic, across different channels, including digital marketing. What sets Roadway apart is its ability to automate the labor-intensive processes. Rather than laboriously integrating data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI companions evaluate your performance metrics in real-time—pinpointing successes, identifying areas that need improvement, and highlighting where to concentrate your efforts next.

Roadway is built for teams seeking straightforward clarity without unnecessary complication. It unifies spend, engagement, and revenue data within a single platform, providing a comprehensive view. The system continuously tracks performance metrics, alerting teams to any significant changes. When fluctuations happen—such as increased conversions or decreased efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.

Through automating the evaluation of website visitors, Roadway minimizes the hours marketers dedicate to reporting and boosts the time available for optimization. Whether you're expanding digital marketing initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and speeds up outcomes with minimal manual intervention.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."