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Monitor website visitors from Bing campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track website visitors across Bing campaigns

Both Roadway and various analytics platforms assist you in grasping which campaigns are driving important metrics, such as website traffic, through channels like Bing. However, Roadway stands out by automating the labor-intensive aspects of this process. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI tools evaluate your performance data in real time—highlighting successful strategies, pinpointing areas that need improvement, and indicating where to direct your efforts next.

Roadway is built for teams seeking straightforward insight without unnecessary complication. It unifies spend, engagement, and revenue data within a single platform, providing a comprehensive view. Our system continuously tracks performance metrics to detect any fluctuations. When key changes happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight relevant insights, empowering teams to respond swiftly and drive sustained growth.

Through automated visitor analysis, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on strategic optimization. Whether you're expanding Bing advertising initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the process of identifying key drivers and boosting performance, all while reducing manual workload.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

hours saved per month with AI

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Accelerate growth with AI coworkers

You're in—expect an email shortly.