Monitor website visitors from AI search campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track website visitors across AI search campaigns
Both Roadway and various analytics solutions assist you in grasping which campaigns are influencing essential metrics, such as website traffic, across different channels, including AI search. However, Roadway sets itself apart by automating the more labor-intensive aspects of this process. Rather than manually piecing together information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time—pinpointing what’s effective, what needs improvement, and where your future efforts should be directed.
Roadway is built for teams seeking straightforward insights without unnecessary complication. It unifies your spend, engagement, and revenue data into a single platform, providing clear visibility and ongoing performance tracking. As trends shift—such as a surge in conversions or a decline in efficiency—AI-powered collaborators automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
Through automated visitor insights, Roadway streamlines the reporting process for marketers, freeing up valuable time to focus on optimization. Whether you're expanding AI-powered search initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success, helping you achieve faster results with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

