Roadway, along with various analytics platforms, provides insights into how your campaigns are influencing key performance indicators, including traffic on platforms like Pinterest. What sets Roadway apart is its ability to automate the more tedious aspects of data analysis. Rather than having to manually compile information from advertising platforms, spreadsheets, and various dashboards, Roadway’s AI assistants evaluate your performance data in real time. They pinpoint what’s succeeding, what needs improvement, and suggest areas for future focus.

Roadway is built for teams seeking straightforward insights without unnecessary complication. It integrates your spend, engagement metrics, and revenue data into a single unified platform, providing a clear view of your performance. The system constantly tracks for variations, alerting you to key changes—such as increased conversions or decreased efficiency—through automated AI-driven insights. This enables teams to respond swiftly and accelerate their growth trajectory.

By streamlining traffic analysis through automation, Roadway minimizes the hours marketers dedicate to reporting and maximizes their focus on optimization. Whether expanding Pinterest campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying drivers of success and accelerates outcomes with minimal manual intervention.