Monitor traffic from performance marketing campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track traffic across performance marketing campaigns

Roadway, along with various analytics platforms, aids in comprehending which marketing campaigns are driving essential metrics like traffic through channels including performance marketing. The key distinction lies in Roadway's ability to automate the labor-intensive processes. Rather than having to manually piece together information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time—pinpointing successful strategies, highlighting areas of underachievement, and recommending future focus areas.

Roadway is built for teams seeking straightforward clarity without unnecessary complication. It consolidates spend, engagement, and revenue data into a single platform, providing a clear view of your performance. The system continuously tracks for fluctuations, alerting you to changes—such as surges in conversions or declines in efficiency. AI-driven assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.

Through automating traffic analysis, Roadway streamlines reporting processes, allowing marketers to dedicate more time to optimization. Whether you're expanding performance marketing initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual intervention.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."