Monitor traffic from organic search campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track traffic across organic search campaigns
Both Roadway and various analytics solutions assist you in grasping which campaigns are influencing vital metrics, such as traffic, across different channels including organic search. However, Roadway stands out by automating the labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data directly—pinpointing what is effective, what needs improvement, and where to direct your efforts next.
Roadway is tailored for organizations seeking straightforward insights without unnecessary complication. Our platform unifies your expenses, engagement metrics, and revenue streams into a single, intuitive workspace, providing real-time tracking of performance fluctuations. As trends evolve—be it a surge in conversions or a decline in efficiency—our AI-driven assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate sustained growth.
Through automated traffic analysis, Roadway minimizes the reporting workload for marketers, allowing them to dedicate more time to optimization. Whether you're expanding organic search initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with less manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

