Monitor traffic from Meta Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track traffic across Meta Ads campaigns
Roadway, along with various analytics platforms, provides insights into which marketing campaigns are driving essential metrics, such as traffic through channels like Meta Ads. However, Roadway stands out by automating the more labor-intensive tasks. Rather than the tedious process of combining data from different advertising platforms, spreadsheets, and dashboards, Roadway's AI assistants evaluate your performance metrics seamlessly. They pinpoint successful strategies, highlight areas that need improvement, and suggest where to concentrate your efforts next.
Roadway is crafted for teams seeking clear insights without unnecessary complication. Our platform unifies spend, engagement, and revenue data into a single, streamlined workspace, while constantly tracking for performance variations. Whenever there’s a shift—such as a surge in conversions or a decline in efficiency—AI-powered collaborators automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
Through automated traffic analysis, Roadway streamlines the reporting process for marketers, freeing up more time for strategic optimization. Whether you're expanding your Meta Ads initiatives or managing comprehensive multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

