Monitor traffic from Instagram campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track traffic across Instagram campaigns
Roadway, along with various analytics platforms, assists you in comprehending which campaigns are driving essential metrics like traffic through channels, including Instagram. The key distinction lies in Roadway's ability to automate the more labor-intensive tasks. Rather than manually compiling data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI technology evaluates your performance data in real-time—pinpointing successful strategies, highlighting areas that need improvement, and indicating where to concentrate your efforts next.
Roadway is built for teams seeking straightforward insight without unnecessary complication. Our platform unifies your spend, engagement metrics, and revenue data into a single, easy-to-navigate workspace, while ongoing monitoring detects fluctuations in performance. When shifts happen—such as increased conversions or decreased efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
By streamlining traffic analysis through automation, Roadway minimizes the hours marketers dedicate to reporting while boosting their capacity for optimization. Whether you're expanding Instagram initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and accelerating outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

