Monitor traffic from Facebook campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track traffic across Facebook campaigns
Both Roadway and various analytics platforms assist in comprehending which marketing campaigns are influencing critical metrics, such as traffic, across channels like Facebook. The key distinction lies in Roadway’s ability to automate the more labor-intensive aspects. Rather than manually compiling data from advertising platforms, spreadsheets, and dashboards, Roadway's AI tools evaluate your performance data automatically—pinpointing what is successful, what is not meeting expectations, and where to direct your efforts next.
Roadway is crafted for teams seeking transparency without the hassle. It seamlessly integrates spend, engagement, and revenue into a single platform, providing clear visibility and ongoing performance tracking. As fluctuations happen—such as a surge in conversions or a decline in efficiency—our AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
Through automation of traffic analysis, Roadway minimizes the reporting workload for marketers, allowing them to dedicate more time to strategic optimization. Whether expanding Facebook advertising efforts or managing comprehensive multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and speeds up outcomes with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

