Monitor traffic from Bing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track traffic across Bing campaigns
Roadway, along with various analytics platforms, enables you to gauge which campaigns are effectively driving essential metrics, including traffic from channels like Bing. However, Roadway stands out by automating the labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-driven assistants evaluate your performance data in real time. They pinpoint what is performing well, what needs improvement, and where to direct your efforts moving forward.
Roadway is built for teams seeking straightforward clarity without unnecessary complication. It consolidates your spending, engagement, and revenue data into a single, unified platform, providing a comprehensive view. The system continuously tracks performance metrics, alerting you to any fluctuations. When variations happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling your team to respond swiftly and drive sustained growth.
Through automated traffic analysis, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on optimization. Whether expanding Bing ad campaigns or managing cross-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and speeds up results with significantly less manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

