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Monitor total MRR from WhatsApp campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track total MRR across WhatsApp campaigns

Roadway, along with various analytics platforms, assists you in comprehending which marketing campaigns are influencing crucial metrics, such as total Monthly Recurring Revenue (MRR), across different channels like WhatsApp. What sets Roadway apart is its ability to automate the more labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-powered assistants evaluate your performance metrics directly. They pinpoint successful strategies, highlight areas that need improvement, and guide you on where to concentrate your efforts moving forward.

Roadway is built for teams seeking straightforward insights without unnecessary complications. It unifies your spend, engagement, and revenue data into a single platform, providing a clear overview. The system continuously tracks performance metrics, alerting you to any significant fluctuations. When events like increased conversions or decreased efficiency happen, AI-driven assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.

Through automated tracking of overall MRR, Roadway minimizes the reporting workload for marketers, freeing up more time for strategic optimization. Whether you're expanding WhatsApp initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers and boosting performance with minimal manual input.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

Accelerate growth with AI coworkers