Monitor total MRR from Twitter campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track total MRR across Twitter campaigns
Roadway, along with various analytics platforms, enables you to gain insights into which marketing campaigns are driving essential metrics like total MRR across different channels, including Twitter. However, Roadway stands out by automating the labor-intensive tasks. Rather than having to piece together data from advertising platforms, spreadsheets, and dashboards manually, Roadway’s AI assistants evaluate your performance data in real-time. They pinpoint what’s effective, what’s lagging, and where your attention should be directed next.
Roadway is built for teams seeking clear insights without the hassle of complexity. It consolidates spend, engagement, and revenue into a single, unified platform, providing a comprehensive view of performance. The system constantly tracks key metrics, detecting any deviations or trends. When fluctuations happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight relevant insights, enabling teams to respond swiftly and drive sustained growth.
Through automating the evaluation of total Monthly Recurring Revenue (MRR), Roadway minimizes the reporting workload for marketers, allowing more focus on strategic optimization. Whether you're expanding Twitter advertising efforts or managing comprehensive multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and accelerates outcomes with minimal manual input.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

