Monitor total MRR from TikTok campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track total MRR across TikTok campaigns
Roadway, along with various analytics platforms, provides insights into which campaigns are driving essential metrics like total Monthly Recurring Revenue (MRR) across different channels, including TikTok. The key distinction is that Roadway streamlines the process through automation. Rather than having to piece together data from advertising platforms, spreadsheets, and dashboards manually, Roadway's AI assistants evaluate your performance data in real-time—pinpointing successful strategies, highlighting areas that need improvement, and suggesting your next steps.
Roadway is crafted for teams seeking clear insights without the hassle of complexity. It brings together spend, engagement, and revenue data into a single unified platform, providing ongoing oversight of performance trends. Whenever there’s a fluctuation—such as a surge in conversions or a dip in efficiency—our AI-powered assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.
By streamlining the monitoring of overall Monthly Recurring Revenue (MRR), Roadway minimizes the time marketers devote to reporting tasks and maximizes their focus on strategic optimization. Whether you're expanding TikTok advertising efforts or managing multi-platform growth initiatives, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with reduced manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
%201.png)

We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

