Monitor total MRR from organic search campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track total MRR across organic search campaigns
Roadway, along with various other analytics platforms, provides insights into which marketing campaigns are driving essential metrics like total Monthly Recurring Revenue (MRR) through different channels, including organic search. However, the key distinction is that Roadway streamlines the process through automation. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real time—pinpointing successful strategies, highlighting areas that need improvement, and suggesting optimal focus areas for future efforts.
Roadway is built for teams seeking straightforward insights without the hassle of complexity. It consolidates your spending, engagement metrics, and revenue data into a single, unified platform, while actively tracking for any fluctuations in performance. Whenever there’s a shift—such as a surge in conversions or a decline in efficiency—our AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
Through the automation of total MRR analysis, Roadway minimizes the reporting time for marketers, allowing them to dedicate more effort to strategic optimization. Whether expanding organic search initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and accelerates outcomes with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

