Monitor total MRR from Open AI campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track total MRR across Open AI campaigns
Roadway, along with various analytics platforms, provides insight into which marketing campaigns are driving essential metrics like total Monthly Recurring Revenue (MRR) across different channels, including Open AI. What sets Roadway apart is its ability to automate the labor-intensive aspects of data management. Rather than manually aggregating information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time—pinpointing successful strategies, highlighting areas that need improvement, and indicating where to concentrate your efforts moving forward.
Roadway is built for teams seeking straightforward clarity without unnecessary complication. It unifies spending, engagement, and revenue data into a single platform, providing a comprehensive view. Our system continuously tracks performance trends, alerting teams to any fluctuations—such as increased conversions or declining efficiency. Powered by AI assistants, it automatically highlights key insights, enabling faster decision-making and fostering sustained growth.
Through automated monitoring of overall Monthly Recurring Revenue (MRR), Roadway streamlines the reporting process, freeing up marketers to focus more on strategic optimization. Whether you're expanding Open AI initiatives or managing multi-platform growth efforts, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

