Monitor total MRR from Google Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track total MRR across Google Ads campaigns
Both Roadway and various analytics platforms assist in comprehending which campaigns influence essential metrics like total monthly recurring revenue (MRR) across different channels, including Google Ads. However, Roadway distinguishes itself by automating the more labor-intensive aspects of this process. Rather than requiring manual integration of data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-driven assistants evaluate your performance metrics directly. They pinpoint successful strategies, highlight areas that need improvement, and suggest where to direct your efforts next.
Roadway is built for teams seeking straightforwardness without the hassle. It unifies data on expenses, engagement, and revenue within a single platform, providing clear visibility and ongoing tracking for performance fluctuations. As soon as variations happen—such as a surge in conversions or a dip in efficiency—our AI-powered assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.
By streamlining the evaluation of overall MRR, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on strategic optimization. Whether you're expanding Google Ads initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

