Monitor total MRR from digital marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track total MRR across digital marketing campaigns
Roadway, along with various analytics platforms, assists you in comprehending which of your campaigns are driving essential metrics, including overall Monthly Recurring Revenue (MRR), through avenues like digital marketing. However, Roadway sets itself apart by automating the more labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and analytics dashboards, Roadway’s AI-powered assistants evaluate your performance metrics directly. They pinpoint what strategies are successful, which ones are lagging, and where you should concentrate your efforts moving forward.
Roadway is built for teams seeking clear insights without unnecessary complication. It consolidates your expenditure, engagement metrics, and revenue into a single, unified platform, providing ongoing tracking of performance fluctuations. Whenever there’s a change—such as a surge in conversions or a dip in efficiency—our AI-powered assistants automatically identify and highlight key insights, enabling teams to respond swiftly and accelerate growth.
By streamlining the process of evaluating overall MRR, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on strategic optimization. Whether expanding digital advertising initiatives or managing multi-channel growth strategies, Roadway simplifies the identification of key drivers and helps accelerate outcomes with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period