Monitor total ARR from Twitter campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track total ARR across Twitter campaigns
Roadway, along with various analytics platforms, assists you in comprehending how different campaigns influence essential metrics, including total Annual Recurring Revenue (ARR) across platforms like Twitter. What sets Roadway apart is its ability to automate the tedious tasks. Rather than manually piecing together information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-driven tools examine your performance data in real-time. They pinpoint what strategies are effective, which ones are lagging, and highlight areas for future focus.
Roadway is built for teams seeking straightforward insights without added complexity. Our platform consolidates spend, engagement, and revenue analytics into a single, intuitive workspace, providing ongoing monitoring of performance trends. Whenever fluctuations happen—such as a surge in conversions or a dip in efficiency—AI-powered collaborators automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.
Through automating the assessment of overall ARR, Roadway streamlines the reporting process for marketers, freeing up valuable time to focus on strategic optimization. Whether expanding Twitter advertising efforts or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success, enabling faster results with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

