Monitor total ARR from TikTok campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track total ARR across TikTok campaigns
Roadway, along with various analytics platforms, provides insights into how different campaigns impact essential metrics such as total Annual Recurring Revenue (ARR) across various channels, including TikTok. However, the key distinction lies in Roadway's ability to automate the more labor-intensive tasks. Rather than requiring you to compile data from advertising platforms, spreadsheets, and dashboards manually, Roadway’s AI assistants evaluate your performance data in real-time. They pinpoint what strategies are effective, which ones are lacking, and where your attention should shift next.
Roadway is crafted for teams seeking straightforward clarity without added complication. It seamlessly integrates your spending, engagement, and revenue data into a unified platform, offering real-time monitoring for any fluctuations in performance. When variations happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.
Through automating total ARR analysis, Roadway streamlines the reporting process, allowing marketers to dedicate more time to strategic optimization. Whether you're expanding TikTok initiatives or managing comprehensive multi-channel growth efforts, Roadway simplifies the process of identifying key drivers and accelerating outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

