Monitor total ARR from performance marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track total ARR across performance marketing campaigns
Roadway, along with various other analytics platforms, aids in comprehending how different campaigns influence critical metrics like total Annual Recurring Revenue (ARR) across various channels, including performance marketing. What sets Roadway apart is its ability to automate the labor-intensive processes. Rather than manually piecing together information from advertising platforms, spreadsheets, and dashboards, Roadway's AI assistants evaluate your performance data in real-time—pinpointing what is effective, what needs improvement, and where future efforts should be directed.
Roadway is built for teams seeking straightforward insights without the hassle of complicated tools. It seamlessly integrates your spending, engagement, and revenue data into a single platform, providing clear visibility. The system constantly tracks performance trends, alerting you to any fluctuations—whether it's a surge in conversions or a dip in efficiency. AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
With Roadway’s automated total ARR analysis, marketers can minimize reporting time and maximize optimization efforts. Whether expanding performance marketing initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers and speeding up results—all while reducing manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

