Monitor total ARR from organic social campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track total ARR across organic social campaigns
Both Roadway and various analytics platforms assist in comprehending which campaigns are driving essential metrics like total ARR through channels such as organic social. However, Roadway stands out by automating the tedious tasks. Rather than manually combining data from advertising platforms, spreadsheets, and dashboards, Roadway's AI partners evaluate your performance data in real-time. This allows them to pinpoint successful strategies, recognize areas that need improvement, and determine where to direct your efforts next.
Roadway is tailored for teams seeking straightforward clarity without added complexity. Our platform integrates spend, engagement, and revenue into a single unified workspace, providing seamless visibility. It constantly tracks performance metrics, alerting you to any fluctuations—be it a surge in conversions or a decline in efficiency. Powered by AI assistants, it automatically uncovers key insights, enabling teams to respond swiftly and accelerate growth.
Through the automation of total ARR analysis, Roadway minimizes the hours marketers dedicate to reporting tasks, allowing more focus on strategic optimization. Whether expanding organic social initiatives or managing comprehensive multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period