Monitor total ARR from growth marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track total ARR across growth marketing campaigns
Roadway, along with various analytics solutions, enables you to gain insights into campaigns that impact crucial metrics, including total ARR, across channels like growth marketing. However, what sets Roadway apart is its ability to automate the labor-intensive processes. Rather than piecing together data from advertising platforms, spreadsheets, and dashboards by hand, Roadway’s AI assistants evaluate your performance metrics in real-time—pinpointing effective strategies, highlighting areas that need improvement, and guiding your next steps.
Roadway is crafted for organizations seeking straightforward clarity without the hassle of complicated tools. It unifies spend, engagement, and revenue data into a single platform, providing a comprehensive view of performance. The system persistently tracks key metrics, alerting teams to any fluctuations—be it a surge in conversions or a decline in efficiency. Leveraging AI assistants, it automatically surfaces critical insights, enabling teams to respond swiftly and accelerate sustained growth.
By streamlining the evaluation of overall ARR, Roadway minimizes the time marketers dedicate to reporting, allowing more focus on strategic optimization. Whether you're expanding growth marketing initiatives or managing multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of impact and helps accelerate outcomes with reduced manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

