Monitor total ARR from Anthropic campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track total ARR across Anthropic campaigns
Roadway, along with various analytics platforms, assists in comprehending which marketing campaigns are influencing crucial metrics like total Annual Recurring Revenue (ARR) across different channels, including Anthropic. However, the key distinction lies in Roadway's ability to automate the more labor-intensive tasks. Rather than manually aggregating information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI partners evaluate your performance data automatically. They pinpoint what strategies are succeeding, which ones are lagging, and where your next efforts should be concentrated.
Roadway is built for teams seeking straightforward clarity without unnecessary complication. It unifies your spend, engagement, and revenue data into a single platform, providing a comprehensive view. The system constantly tracks performance trends, alerting you to any fluctuations—be it a surge in conversions or a decline in efficiency. AI-powered assistants automatically generate insights, enabling teams to respond swiftly and drive sustained growth.
Through automating total ARR analysis, Roadway streamlines reporting processes, allowing marketers to dedicate more time to strategic optimization. Whether you're expanding Anthropic campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

