Monitor SQLs from TikTok campaigns with AI

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Automate how you track SQLs across TikTok campaigns

Roadway, along with various other analytics platforms, assists you in comprehending which campaigns are driving crucial metrics like SQLs through channels like TikTok. However, Roadway stands out by automating the labor-intensive tasks. Rather than having to manually piece together data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI tools directly evaluate your performance data. They pinpoint what is successful, what needs improvement, and where your next focus should be.

Roadway is tailored for teams seeking straightforward, transparent insights without the hassle of complexity. Our platform integrates spend, engagement, and revenue data into a single unified workspace, providing clear visibility and ongoing performance tracking. When fluctuations happen—such as an increase in conversions or a decline in efficiency—AI-powered assistants automatically identify and highlight these changes. This enables teams to respond swiftly, capitalize on opportunities, and drive sustained growth.

By streamlining the evaluation of SQLs, Roadway minimizes the reporting workload for marketers, allowing them to dedicate more time to strategic optimization. Whether you're expanding TikTok initiatives or managing multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and accelerates outcomes with minimal manual intervention.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

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Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."