Monitor SQLs from performance marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track SQLs across performance marketing campaigns
Roadway, along with various analytics platforms, assists you in comprehending which marketing campaigns are driving essential metrics, like SQLs, through channels like performance marketing. What sets Roadway apart is its ability to automate the labor-intensive processes. Rather than having to manually piece together information from advertising platforms, spreadsheets, and dashboards, Roadway's AI partners evaluate your performance data in real time. This enables them to pinpoint effective strategies, highlight areas that need improvement, and suggest where to direct your efforts next.
Roadway is built for teams seeking straightforward insights without the fuss. It unifies spend, engagement, and revenue data into a single platform, providing clear visibility. The system continuously tracks performance trends, alerting you to any fluctuations—be it a surge in conversions or a decline in efficiency. AI-driven assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
Through automation of SQL analysis, Roadway helps marketers save valuable time on reporting tasks and dedicate more effort to optimization. Whether you're expanding your performance marketing initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and speeding up outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

