Monitor SQLs from DuckDuckGo campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track SQLs across DuckDuckGo campaigns
Both Roadway and various analytics platforms provide insights into which campaigns are driving important metrics like SQLs across different channels, including DuckDuckGo. However, Roadway stands out by automating the labor-intensive processes. Rather than manually integrating data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time—pinpointing what is effective, what needs improvement, and where you should direct your efforts next.
Roadway is tailored for teams seeking straightforward clarity without the hassle of complexity. It unifies spend, engagement, and revenue data into a single, cohesive platform, providing ongoing oversight of performance trends. When fluctuations happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.
By streamlining the evaluation of SQLs, Roadway minimizes the time marketers devote to reporting and maximizes their focus on strategic optimization. Whether you're expanding DuckDuckGo advertising efforts or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success, enabling faster results with less manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

