Monitor SQLs from digital marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track SQLs across digital marketing campaigns
Roadway, along with various analytics platforms, assists in comprehending how different campaigns influence crucial metrics like SQLs across diverse channels, including digital marketing. What sets Roadway apart is its ability to automate the labor-intensive processes. Rather than requiring you to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-powered tools evaluate your performance metrics automatically—spotting what is effective, what needs improvement, and where your next efforts should be directed.
Roadway is crafted for teams seeking straightforward clarity without unnecessary complication. It consolidates spend, engagement, and revenue data into a single, unified platform, providing real-time oversight of performance trends. As fluctuations happen—such as a surge in conversions or a dip in efficiency—AI-driven assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
By streamlining the evaluation of SQLs, Roadway minimizes the time marketers dedicate to reporting, allowing more focus on strategic optimization. Whether expanding digital advertising efforts or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and boosting outcomes efficiently with less manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

