Monitor SQLs from Bing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track SQLs across Bing campaigns
Both Roadway and various analytics platforms assist in gauging which campaigns are driving essential metrics like SQLs through channels like Bing. However, Roadway stands out by automating the complex tasks. Rather than having to piece together information from advertising platforms, spreadsheets, and dashboards manually, Roadway’s AI assistants evaluate your performance data in real-time—pinpointing what is effective, what needs improvement, and where to direct your efforts moving forward.
Roadway is built for teams seeking straightforward clarity without the hassle of intricate systems. It consolidates spend, engagement, and revenue data into a single, unified platform, providing ongoing oversight of performance trends. As fluctuations happen—such as increased conversions or decreased efficiency—our AI-driven assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.
Through the automation of SQL analysis, Roadway streamlines the reporting process for marketers, freeing up more time for strategic optimization. Whether you're expanding Bing advertising efforts or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
%201.png)

We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

