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Monitor SQLs from AI search campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track SQLs across AI search campaigns

Both Roadway and various analytics platforms assist in comprehending which campaigns are influencing important metrics like SQLs across different channels, including AI search. However, the key distinction lies in Roadway's automation capabilities. Rather than laboriously integrating data from advertising platforms, spreadsheets, and various dashboards, Roadway’s AI assistants evaluate your performance data seamlessly—pinpointing what is effective, what needs improvement, and where your attention should be directed next.

Roadway is tailored for teams seeking straightforward clarity without unnecessary complication. It seamlessly integrates your spend, engagement metrics, and revenue into a single unified platform, providing ongoing monitoring for any fluctuations in performance. Whenever there’s a shift—such as a surge in conversions or a dip in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.

By streamlining the evaluation of SQLs, Roadway minimizes the reporting workload for marketers, enabling them to dedicate more time to strategic optimization. Whether you're expanding AI-powered search initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and accelerates outcomes with minimal manual intervention.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

hours saved per month with AI

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Accelerate growth with AI coworkers

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