Monitor SQLs from affiliate marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track SQLs across affiliate marketing campaigns
Roadway, along with various analytics platforms, enables you to grasp how different campaigns influence essential metrics such as SQLs through channels like affiliate marketing. The key distinction is that Roadway streamlines the process through automation. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-powered assistants evaluate your performance data in real-time—pinpointing successful strategies, highlighting areas that need improvement, and recommending where to direct your efforts next.
Roadway is crafted for teams seeking straightforward clarity without the hassle of complexity. It unifies spend, engagement, and revenue data within a single platform, providing a comprehensive view and ongoing monitoring for performance fluctuations. When variations happen—be it a surge in conversions or a dip in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
By streamlining the examination of SQLs, Roadway minimizes the time marketers dedicate to reporting tasks and maximizes the time available for strategic optimization. Whether you're expanding affiliate marketing initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual effort.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period