Monitor signups from WhatsApp campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track signups across WhatsApp campaigns
Roadway, along with various analytics platforms, assists you in comprehending which campaigns are driving essential metrics, such as signups, across different channels, including WhatsApp. The key distinction is that Roadway streamlines the process through automation. Rather than painstakingly aggregating data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-powered tools evaluate your performance metrics in real-time—pinpointing what is effective, what needs improvement, and where to direct your efforts next.
Roadway is built for teams seeking straightforward clarity without the hassle of unnecessary complexity. Our platform integrates spend, engagement, and revenue data into a single unified workspace, providing a comprehensive view. It also offers ongoing monitoring to detect any fluctuations in performance. Whenever there’s a shift—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically surface key insights, enabling teams to respond swiftly and drive sustained growth.
By streamlining the process of analyzing signups, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on strategic optimization. Whether you're expanding WhatsApp outreach or managing multi-channel growth initiatives, Roadway simplifies the way you identify key drivers of success and helps accelerate outcomes with reduced manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

