Monitor signups from SEO marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track signups across SEO marketing campaigns
Roadway, along with various analytics platforms, provides insights into which campaigns are driving essential metrics like signups through channels including SEO marketing. What sets Roadway apart is its ability to automate the more labor-intensive aspects of data analysis. Rather than having to manually piece together information from advertising platforms, spreadsheets, and various dashboards, Roadway's AI assistants evaluate your performance data in real-time—highlighting successful strategies, pinpointing areas that need improvement, and guiding your next steps.
Roadway is tailored for teams seeking straightforward clarity without unnecessary complication. It brings together spend, engagement, and revenue data into a single unified platform, continuously tracking for any fluctuations in performance. When variations happen—such as a surge in conversions or a decline in efficiency—AI-driven assistants automatically highlight key insights, empowering teams to respond swiftly and drive sustained growth.
Through automating the signup analysis process, Roadway helps marketers save valuable time on reporting tasks and devote more effort to strategic optimization. Whether expanding SEO marketing initiatives or managing multi-channel growth strategies, Roadway provides clear insights into what’s fueling success, enabling faster results with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period