Monitor signups from growth marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track signups across growth marketing campaigns
Both Roadway and various analytics platforms assist you in deciphering which marketing campaigns are driving essential metrics, such as signups, across different channels, including growth marketing. However, Roadway stands out by automating the more labor-intensive processes. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI partners evaluate your performance data in real-time—spotting what is effective, what needs improvement, and where your next efforts should be directed.
Roadway is built for teams seeking straightforward clarity without the hassle of complexity. Our platform unifies your spending, engagement, and revenue metrics into a single, seamless workspace, while actively tracking performance fluctuations. Whenever there’s a shift—such as a surge in conversions or a dip in efficiency—our AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
Through automated signup analysis, Roadway minimizes the time marketers dedicate to reporting, allowing more focus on strategic optimization. Whether expanding growth marketing initiatives or managing multi-channel campaigns, Roadway simplifies the process of identifying key drivers of success and boosting outcomes with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period