Roadway, along with various analytics platforms, provides insights into which campaigns are driving essential metrics like signups across different channels, including Bing. However, what sets Roadway apart is its ability to automate the more labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time. They pinpoint what’s effective, what isn’t meeting expectations, and where your next areas of focus should be.

Roadway is built for organizations seeking straightforward clarity without the hassle of complicated tools. Our platform integrates spend, engagement, and revenue data into a single, unified workspace, providing a comprehensive view. It also offers ongoing performance tracking, alerting teams to any fluctuations—such as increased conversions or decreased efficiency. Leveraging AI-driven assistants, insights are automatically highlighted, empowering teams to respond swiftly and accelerate growth.

Through automation of sign-up analysis, Roadway minimizes the time marketers dedicate to reporting tasks and maximizes their focus on strategic optimization. Whether expanding Bing advertising efforts or managing comprehensive multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with reduced manual workload.