Roadway, along with various analytics platforms, provides insights into which campaigns are influencing essential metrics, such as ROAS, across different channels like Threads. What sets Roadway apart is its ability to automate the more labor-intensive tasks. Rather than spending time manually aggregating data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants directly evaluate your performance data. They pinpoint what is succeeding, what requires improvement, and where your attention should be directed next.

Roadway is built for teams seeking straightforward clarity without unnecessary complication. It consolidates your spend, engagement, and revenue data into a single, unified platform and consistently tracks performance trends. Whenever there’s a change—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond promptly and drive sustained growth.

Through the automation of ROAS analysis, Roadway streamlines the reporting process, allowing marketers to devote more time to strategic optimization. Whether you're expanding Threads campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and accelerates outcomes with minimal manual workload.