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Monitor ROAS from Google Ads campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track ROAS across Google Ads campaigns

Roadway, along with various analytics platforms, enables you to gain insights into which campaigns are influencing essential metrics like ROAS across different channels, including Google Ads. What sets Roadway apart is its ability to automate the more labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and various dashboards, Roadway’s AI assistants evaluate your performance data in real-time—pinpointing successful strategies, highlighting areas that need improvement, and suggesting where to direct your efforts moving forward.

Roadway is crafted for teams seeking clear insights without unnecessary complication. It unifies your spend, engagement, and revenue data within a single platform, providing real-time monitoring for any fluctuations in performance. As adjustments happen—such as a surge in conversions or a dip in efficiency—AI-driven assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.

Roadway streamlines the evaluation of Return on Ad Spend (ROAS) through automation, allowing marketers to spend less time on reporting and more on strategic optimization. Whether you're expanding your Google Ads initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and speeding up outcomes with minimal manual work.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

hours saved per month with AI

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Accelerate growth with AI coworkers

You're in—expect an email shortly.