Monitor ROAS from Facebook campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track ROAS across Facebook campaigns
Both Roadway and various analytics solutions assist in grasping which campaigns are driving essential metrics like ROAS across platforms, including Facebook. However, Roadway stands out by automating the labor-intensive processes. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI tools scrutinize your performance data in real-time—pinpointing successful strategies, identifying areas that need improvement, and highlighting where to direct your efforts next.
Roadway is built for teams seeking straightforward clarity without the hassle of complexity. It unifies spend, engagement, and revenue into a single, easy-to-use platform, while consistently tracking performance fluctuations. When shifts happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
Through automation of ROAS analysis, Roadway minimizes the time marketers dedicate to reporting and maximizes their focus on optimization. Whether expanding Facebook campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and speeds up outcomes with reduced manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

