Monitor ROAS from digital marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track ROAS across digital marketing campaigns
Both Roadway and various analytics solutions assist in comprehending which campaigns are influencing critical metrics like ROAS across different channels, including digital marketing. However, Roadway stands out by automating the more labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-powered assistants evaluate your performance metrics in real-time—pinpointing successful strategies, highlighting areas that need improvement, and guiding your future focus.
Roadway is tailored for teams seeking straightforward clarity without unnecessary complication. Our platform seamlessly links your spending, engagement metrics, and revenue streams within a single workspace, providing ongoing monitoring for any fluctuations in performance. When deviations happen—such as a surge in conversions or a decline in efficiency—AI-driven assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.
Through automated ROAS analysis, Roadway minimizes the reporting time for marketers, allowing them to dedicate more effort to optimization. Whether expanding digital advertising efforts or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with reduced manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
%201.png)

We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period