Monitor page views from organic social campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track page views across organic social campaigns
Roadway, along with various analytics platforms, provides insights into which marketing campaigns are driving important metrics, such as page views, across different channels including organic social media. However, what sets Roadway apart is its ability to automate the labor-intensive processes. Rather than having to piece together data from advertising platforms, spreadsheets, and various dashboards manually, Roadway’s AI tools evaluate your performance metrics in real-time. This allows for the identification of successful strategies, areas that need improvement, and guidance on where to direct your efforts next.
Roadway is crafted for teams seeking clear insights without unnecessary complication. Our platform unifies spending, engagement, and revenue data within a single workspace, providing a comprehensive view. It constantly tracks performance metrics, detecting any fluctuations in real-time. When anomalies arise—such as a surge in conversions or a decline in efficiency—our AI-driven assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth trajectories.
By streamlining the evaluation of page view data, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on strategic optimization. Whether expanding organic social initiatives or managing multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period