Monitor opportunities from Threads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track opportunities across Threads campaigns
Roadway, along with various other analytics solutions, assists in comprehending which campaigns are driving essential metrics like opportunities across platforms, including Threads. What sets Roadway apart is its automation of the labor-intensive tasks. Rather than having to piece together data from advertising platforms, spreadsheets, and dashboards manually, Roadway’s AI-driven collaborators evaluate your performance data in real time—highlighting what is effective, what needs improvement, and where to direct your future efforts.
Roadway is built for teams seeking straightforward clarity without unnecessary complications. It unifies spend, engagement, and revenue data into a single platform, providing real-time monitoring of performance fluctuations. Whenever there’s a shift—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
By streamlining opportunity analysis, Roadway minimizes the time marketers dedicate to reporting and maximizes their focus on optimization. Whether expanding Threads campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and accelerates outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

