Monitor opportunities from organic search campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track opportunities across organic search campaigns
Roadway, along with various analytics platforms, assists in comprehending which campaigns are driving essential metrics like opportunities through channels, including organic search. However, Roadway stands out by automating the labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time—highlighting successful strategies, pinpointing areas that need improvement, and suggesting where to direct your efforts next.
Roadway is crafted for teams seeking straightforward transparency without the hassle of complexity. Our platform unifies spend, engagement, and revenue into a single, seamless workspace, providing clear visibility. It also relentlessly tracks performance fluctuations, alerting you to any shifts—such as a surge in conversions or a decline in efficiency. Powered by AI assistants, it automatically uncovers valuable insights, enabling teams to respond swiftly and drive sustained growth.
Through automated opportunity analysis, Roadway minimizes the time marketers dedicate to reporting tasks while boosting their capacity for optimization. Whether expanding organic search initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success, enabling faster results with reduced manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period