Monitor opportunities from Meta Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track opportunities across Meta Ads campaigns
Roadway, along with various analytics platforms, assists you in comprehending which campaigns are driving essential metrics, such as opportunities, across different channels including Meta Ads. What sets Roadway apart is its ability to automate the more labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway's AI technology evaluates your performance data in real-time—pinpointing successful strategies, highlighting areas that need improvement, and suggesting future focus areas.
Roadway is built for teams seeking straightforward clarity without the hassle of complexity. It brings together spend, engagement, and revenue data into a single, unified platform, providing real-time monitoring for any performance fluctuations. When anomalies arise—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.
Roadway streamlines the opportunity analysis process by automating key insights, allowing marketers to spend less time on reporting and more on strategic optimization. Whether you're expanding your Meta Ads initiatives or managing comprehensive multi-channel growth efforts, Roadway provides clear visibility into what’s fueling success, helping you accelerate outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period