Monitor opportunities from growth marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track opportunities across growth marketing campaigns
Roadway, along with various analytics solutions, assists in comprehending which campaigns are driving essential metrics like opportunities through channels like growth marketing. However, Roadway stands out by automating the labor-intensive processes. Rather than manually compiling data from advertising platforms, spreadsheets, and dashboards, Roadway's AI partners evaluate your performance data in real-time—pinpointing what's effective, what's lagging, and where to direct your efforts next.
Roadway is built for teams seeking clear insights without unnecessary complexity. It unifies spend, engagement, and revenue data within a single platform, providing a comprehensive view. The system constantly tracks performance metrics, alerting teams to any fluctuations. Whether there's a surge in conversions or a decline in efficiency, AI-driven assistants automatically highlight key insights, enabling faster decision-making and accelerated growth.
By streamlining the evaluation of opportunities, Roadway minimizes the hours marketers devote to reporting tasks and maximizes the time available for strategic optimization. Whether expanding growth marketing initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success, enabling faster results with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

