Monitor opportunities from Google Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track opportunities across Google Ads campaigns
Roadway, along with various analytics platforms, aids in comprehending which campaigns are driving essential metrics like opportunities through channels such as Google Ads. The key distinction lies in Roadway's ability to automate the labor-intensive processes. Rather than manually piecing together data from advertising platforms, spreadsheets, and visualization tools, Roadway’s AI assistants examine your performance data in real-time—pinpointing what is effective, what needs improvement, and the best areas to concentrate your efforts moving forward.
Roadway is crafted for teams seeking clear insights without unnecessary complication. It seamlessly integrates data on expenditure, engagement, and revenue into a single, unified platform, while actively tracking performance fluctuations. When shifts happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.
By streamlining the evaluation of opportunities, Roadway minimizes the time marketers devote to reporting and maximizes the time dedicated to optimization. Whether expanding Google Ads initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success, enabling faster results with less manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

